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July 25, 2024

Willkie is advising CTH Invest SA, a Ferrero-related company, on its acquisition of Nonni’s Bakery from Vestar Capital Partners.

Nonni’s Bakery manufactures premium artisanal biscotti cookies and baked goods. Founded in 1988, it has leveraged its premium biscotti expertise rooted in its Italian heritage to become a leading biscotti company in the U.S.  

The proposed acquisition strengthens Ferrero’s presence in North America and continues its growth in the sweet-packaged food industry globally. The transaction is expected to close in the coming months, subject to customary closing conditions.

CTH Invest SA is a Ferrero-related Belgian Holding Company that owns iconic brands including Michel et Augustin in France, Burton’s Biscuit Company and Fox’s Biscuits in the UK, Kelsen Group in Denmark, and Delacre Biscuits in Belgium. 

Ferrero Group and its related parties is the third-largest player in the worldwide chocolate confectionery industry.

The Willkie team is led by partners Adam Turteltaub and Thomas Sharkey and includes associates David Avraham, Jacqueline Foley and Bridget Boyd.