November 23, 2022
Willkie recently advised Blackstone and its portfolio company Clarion Events on Clarion’s joint venture with gfu Consumer & Home Electronics GmbH to host IFA, the world's most important trade show for consumer electronics and home appliances, in Berlin.
The joint venture company, IFA Management GmbH, reached an agreement with Messe Berlin for IFA to remain at the Berlin exhibition grounds. Under the new partnership, IFA plans to expand its digital offering and the IFA NEXT brand to add more startups and innovative products to the event. The new partnership plans to invest in features, new experiences and entertainment to generate more value and excitement for attendees, sponsors and exhibitors.
Clarion Events is one of the world's leading independent event organizers with a portfolio of events and media brands across a range of vertical markets. Headquartered in London, it operates over 100 events in 20 countries around the globe.
The Willkie team was led by partners Dr. Kamyar Abrar and Dr. Michael Ilter and included partners Dr. Bettina Bokeloh and Dr. Jens-Olrik Murach, counsel Ludger Kempf, and associate Andrej Popp.
